Breda University of Applied Sciences is an independent and international higher education institution, specialising in the disciplines of Games & Media, Hotel, Facilities, Logistics, Traffic and Tourism & Leisure.

The institute seeks to create a distinct profile for itself as a centre for education, research and knowledge. It is in this capacity that the institute is committed to making a contribution to our globalizing society by training young people to become responsible professionals – in conjunction with the international industries. Furthermore, the institute aims to create a stimulating workplace for both students and staff, to enable them to integrate knowledge and skills, to develop their talents to the fullest and apply these to society in a professional and responsible manner.

Catering for some 2,000 undergraduate and postgraduate students, at the Academy for Tourism we offer Dutch and international students the opportunity to become professionals in the tourism industry.
As managers in this international and dynamic industry, our graduates know how to create memorable experiences, how to lead, develop and brand tourism destinations and products, and run a successful business in recreation.

Where the field of tourism is concerned, the academy has a leading position in the international higher education arena. The academy offers a broad variety of study options on bachelor and academic level and is awarded the special distinctive feature of ‘intercultural learning, deeper dimensions of internationalization’. Where the field of tourism is concerned, the academy has a leading position in the international higher education arena. The academy offers a broad variety of study options on bachelor and academic level and is awarded the special distinctive feature of ‘intercultural learning, deeper dimensions of internationalisation’. Our BA and MA programs in Tourism are accredited by UN World Tourism Organisation as well as the European Consortium for Accreditation in Higher Education. They are developed and updated continuously in close collaboration with industry professionals. Key notions are community learning, industry -driven education, high student orientation and professional excellence.

For the Academy for Tourism we are looking for a

Lecturer Tourist Experience (0.6 - 1.0 fte)

Hands on experience in design thinking or Imagineering

These days consumer behavior is shaping the Tourism Industry. Tourism is a 'people's business'. It is all about how customers perceive the services and the various interactions throughout online and offline channels that companies in tourism industry provide. Every company in the Tourism Industry tries to add value in an innovative way in order to ultimately design memorable experiences for travelers.

Job profile

We are looking for an inspiring and creative professional who contributes to teaching and development of industry projects within our Bachelor program Tourism Management. You will teach and develop courses in the field of Experience design, Imagineering, Consumer Behavior, Customer Journey research and digital skills. You contribute to strengthening national and international relationships with relevant industry partners. You will coach and supervise students in groups or in their internships and graduation. You represent the academy at relevant networking meetings. You will contribute in identifying the knowledge requirements in the tourism and travel industry and the translation to and execution of projects for students and staff, also on a commercial basis.

Candidate profile

Candidates who have proven experience in a commercial environment with both online and offline tools who will inspire our students to excel in their studies have our special interest. Ideally you have gained insights in the tourism, travel, recreation or leisure industry. Knowledge of design thinking, creative tools or online marketing can be an extra benefit. You have at least a Master Degree in a relevant subject. You either have teaching experience or are willing to be trained in didactical skills. Furthermore, you are inspiring for students and staff and familiar with modern educational views. You function well in an international and intercultural setting and your verbal and written communication skills in English are excellent.

Salary & benefits

Breda University of Applied Sciences provides assistance to guide expatriate employees through the process of relocation and settling in. Dutch tax authorities may offer tax reduction to applicants from abroad (which makes tax rates comparable to the UK and US).

This vacancy has a temporary character for a year, extendable with another year. The salary for this position will be at a maximum of level 11 of the CAO-HBO (Collective Labour Agreement), earning in between a monthly minimum of €3,477.27 and a maximum of €4,777.65 gross (full-time) depending on your experience. You will receive a fixed annual benefit of 8.3%. Apart from this, Breda University of Applied Sciences offers you an 8% holiday allowance and a compensation for your health insurance. With a full-time position and a working pattern of 40 hours per week you are entitled to 10.7 weeks of holiday leave (including public holidays).


We would like to invite you to apply via the online application form, the link for which is provided on this page. Applications via e-mail or letter will not processed. If you already have an account in our Talentpool, you can log in and use 'Apply to this position' directly. The information in your profile will be used for your application, which will save you time filing your application. If two candidates of matching ability are short-listed, preference will be given to the internal candidate. 

Job type:
Fixed Term Contract

Working hours:

Application deadline:

Expected Start Date:

Send application
Archelia Fonk
Telephone: +31 (0)76-533 2815

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